History & Outlook

The two shareholders, Matthias Hemesath and Christoph Hertz gained their first experience of the concept of e-commerce and the running and designs of websites whilst still at school. The first business concept was based on the marketing and sale of second hand projectors.


The projectors came initially from leasing returns, later, celexon purchased end of line projectors from reputable manufacturers. The concept ‘Beamershop24’ was developed in 2004. At the same time, Hemesath and Hertz created the brand ‘celexon’ for the manufacture of projector screens and ceiling mounts. In 2005 ‘beamershop24’ was launched as a division of celexon GmbH & Co KG.


Beamershop24 quickly grew to become the largest supplier of projectors in Germany thanks to strong relationships with the manufacturers and its customer focused strategy. The online shop was awarded “best shop of the year” in the projector category by Chip three years in a row. It is now one of the leading and most popular internet shops for home cinema and AV equipment.


European expansion

Our warehouse with more than 200,000 articles

The rapid growth necessitated a move to larger premises and in 2008 a new warehouse and office were built. In November 2008 the team moved into the new premises in Germany (total area of 26,000 sq ft) allowing for future growth.

In the future, new and innovative products will provide possibilities for new potential markets.

Furthermore celexon has expanded into Europe: in 2008 celexon Netherlands B.V was founded. In 2009 the celexon group expanded in the UK (celexon UK Ltd), into France, Spain, Poland, Sweden, Italy and Austria.


More about celexon Group